PMC POSTER PROJECT
Population Media Center is a non-profit located in South Burlington, Vermont.
PMC Creates popular TV and radio shows for various countries that catalyze social norm change as well as individual behavior change. By addressing the interconnected issues of the full rights of women and girls, population, and the environment they are able to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world’s renewable resources.
These posters were designed as a project for the Population Media Center office headquarters. The head of marketing assigned me this project to have a visual representation of the media they have created to be exhibited in their office to brighten it up and to show visitors what it is they actually do. Each poster represents a show created by a PMC team in their respective country.
In order to design these posters, I developed a system of deconstructing the English translations of the titles of these shows. Each show had a title that represented a meaning. The posters to the right are literally translates to "Ripples in the Water" and "Time Will Tell." By taking the titles and reducing them down to simple images I tried to avoid appropriating the cultures of these countries and gear them towards the American audience who would be viewing them. I was also inspired by the existing logos of the shows to inform my design decisions as well as prevalent colors in each culture. To construct these posters I used colored paper that I hand cut and scanned in. I Paired the imagery with type inspired by typography from the existing logos or the type used in the countries themselves.
Once the posters were completed and approved by the countries they were designed for as well as the CEO and Head of Marketing, I was responsible for sending them out to print, getting them framed, and installing them in the office.
The photos below are the final result after the posters had been printed, framed, and installed by me in the office