Lead Liberated's mission is to equip leaders in education to interrupt racism within themselves and their organizations, through healing and learning in order to co-design antiracist learning cultures.
For this project, I served as lead designer. It was a complete brand overhaul that required patience and clarity with communicating to the client. We first started by creating a moodboard so that we could align on a visual look and feel. From there, I created a logo, color palette that prioritized accessibility, and graphic elements and photo treatment for them to apply across their marketing materials.