Color the Valley LLC is a Queer, BIPOC & Women-Owned outdoor guiding company based in Burlington, Vermont.
CTV specializes in bikepacking trips that are open to all with an emphasis on Black, Indigenous and People of Color (BIPOC) and Queer communities.
Design Challenge:
A locally influenced and inclusive brand identity and marketing assets that invite the bold and colorful road bikers to join in on tours and programming.
A locally influenced and inclusive brand identity and marketing assets that invite the bold and colorful road bikers to join in on tours and programming.
The Design Solution:
A responsive, inclusive, agile brad identity inspired by the local flora of New England Aster that often appears on roadsides in the summer when biking and the visually dynamic spokes of a bike tire in motion. Paired with a bold color palette to attract the colorful personalities of Color The Valley, this brand identity and marketing rollout scream Vermont without relying on common visual tropes.
